Automobile interior and exterior trim parts involve a wide variety of parts. Commonly used automobile interior and exterior trim parts mainly use various types of plastics, composite materials, skin and fabric materials, among which plastics and composite materials occupy a dominant position in automotive interior and exterior trim parts. Therefore, most of the automotive interior and exterior molds are plastic molds or composite molds.

1. Policy analysis

According to the "National Economic Industry Classification" (GB/T4754-2017) of the National Bureau of Statistics, the industry of the project belongs to category C "manufacturing", 35 categories "special equipment manufacturing", and 352 category "chemicals, wood, non-metals" 3525 sub-category "mold manufacturing" under "Machining special equipment manufacturing". The mold industry is an industry encouraged by the national industrial policy. In recent years, relevant government departments and agencies have formulated a series of laws, regulations and industry policies to support the development of the mold industry. "The 13th Five-Year Guidelines for the Development of the Mold Industry" pointed out that the development goals of the mold industry during the "13th Five-Year Plan" period include: the self-matching rate of domestic molds in the domestic market reaches more than 90%, to meet the needs of user industry development for mold products, and focus on development The key molds urgently needed for the development of high-end molds and emerging industries; there are about 500 high-tech enterprises in the mold industry, about 40 listed companies, about 200 key Chinese key mold companies, and about 100 key mold export companies.

2. Market analysis

(1) The development of the automobile industry has given birth to the automobile mold market

The development of the automobile mold industry is closely related to the rapid growth of the automobile industry. The rapid development of my country's automobile industry and the continuous growth of market demand provide a rare development opportunity for automobile molds. In the past ten years, my country's automobile industry has made great progress. According to statistics from the China Association of Automobile Manufacturers, in 2016, my country's automobile production and sales increased rapidly, and the total production and sales reached a record high. The annual automobile production and sales were 28.119 million and 28.028 million, respectively, an increase of 14.5% and 13.7% over the same period of the previous year. , 11.2 and 9.0 percentage points higher than the same period last year.

Auto molds are customized products. Enterprises in the industry mainly adopt the business model of "production based on sales". Their main customers are automakers and auto parts suppliers. The supply and demand status of the downstream automobile market will not directly affect auto molds. However, with the continuous growth of automobile production and sales, the rapid introduction of new models and the continuous revision of original models, the overall demand for automobile molds continues to grow.

(2) The high-end trend of automobile consumption brings broad development space for automobile interior and exterior mold companies

With the gradual increase of people's income level, my country's automobile consumption is entering the stage of product upgrading. The overall automobile consumption in my country is showing a trend of gradual high-end development. The rapid development of the mid-to-high-end automotive market has caused major automakers to speed up the localization of luxury models. Audi's production capacity in China has been expanded from 400,000 units in 2012 to 700,000 units in 2015. After the expansion of Audi's South China base, the production capacity will increase to 965,000 units; BMW's production capacity in China will be expanded from 200,000 units in 2012 Production will reach 450,000 units in 2017, and the future production capacity in China will gradually increase to 600,000 units; Mercedes-Benz’s production capacity in China will increase from 120,000 units in 2012 to 300,000 units in 2017, and plans to expand production to 300,000 units in 2020. 500,000 units. In addition, Japanese, American, and other European auto brands have also joined the localization of high-end models.

Compared with low-end cars, mid-to-high-end cars pay more attention to the design of the body interior and the materials and workmanship of the interior and exterior decorations. A large number of soft or semi-soft interior parts of various sandwich composite materials are used in the car to enhance the appearance of the interior. At the same time with the texture, it uses its good sound insulation and heat insulation performance to closely integrate the in-car audio-visual system with the interior system. For example, by adding non-woven fabrics, fiber materials, and leather to traditional plastic interior parts as the skin, or adding foam layers to the original interior parts skin and skeleton, etc., various interior and exterior parts are produced. Therefore, the number of interior and exterior trim molds required for mid-to-high-end automobiles is larger, and the requirements for mold structure, technology and precision are higher.

At the same time, domestic automakers have improved the product positioning of the original mid- and low-end models by enriching interior and exterior trim configurations and improving interior and exterior trim quality, and gradually gained consumer recognition. The high-end trend of automobile consumption has brought new development space for automobile interior and exterior mold companies.

3. Analysis of competitive companies

my country's automotive interior and exterior mold industry is in a state of full competition, but the comprehensive technical level and competitiveness are gradually showing a two-level differentiation pattern. The key enterprises in the industry are in a leading position in the country in terms of production scale, technical level, innovation ability, etc., with strong comprehensive strength. Most of the remaining enterprises mainly produce low-end molds with low product added value and weak corporate competitiveness. The overall development is uneven. The specific manifestations are: low-end market oversupply, companies mainly rely on low prices to obtain market orders, market competition is fierce; mid-to-high-end market is mainly occupied by large domestic automobile interior and exterior mold companies, and some high-end products and key components even need to be imported from abroad.

4. Risk analysis

(1) The risk of the impact of economic cyclical fluctuations and the development of automobile-related industries

The automobile industry is greatly affected by the economic cycle. The cyclical fluctuations of the global economy and the cyclical adjustment of my country's macroeconomic policies will have a greater impact on the production and sales of automobiles. When the macro economy is in an upward phase, the automobile industry develops rapidly; when the macro economy is in a downward phase, the automobile industry develops slowly.

The demand for automotive interior and exterior molds mainly depends on the speed of new model launches and original model changes. Although the supply and demand status of the downstream automobile market will not directly affect the supply and demand of automobile molds, the development of the automobile mold industry is closely related to the development of the automobile industry. The main product of the project is automotive interior and exterior molds, which will inevitably be affected by economic cycle fluctuations.

(2) Risks of technological progress and product updates

The automotive interior and exterior mold industry where the project is located has the characteristics of rapid development of production technology and continuous updating of production equipment and production technology. Enterprises in the industry need to closely follow the development of new materials, new technologies and new processes in the downstream vehicle manufacturing industry and continue to carry out technology. Updates and product upgrades. With the development of the industry and technological progress, customers will put forward higher requirements for mold products in terms of technology and quality. If companies in the industry cannot improve their technological R&D level and optimize production processes in time, they will not be able to adapt to industry technological progress and product upgrading. risks of.

This excerpt comes from the "2020 Automobile Interior and Exterior Mold Production Project Investment Feasibility Study Report" issued by Shangpu Huatai